Ferrero Rocher: the Golden Experience
Ferrero Rocher originates from a beautiful, delicious and treasure-rich country such as Italy and it represents a work of art. Very much in line with the “Assapora la bellezza” (Taste the beauty) campaign, on-air since October 2016 with the TV ad “The Artist”, Glebb & Metzger took part in the creation of an exclusive event that was able to promote the product’s value among a selected target of journalists, opinion leaders and highly selected influencers, by leading them into the unique and golden world of the renowned praline. From the preciousand super exclusive location, Palazzo Visconti, one of the most symbolic and secret spots in Milan; to the Piedmont-inspired menu, recalling Ferrero Rocher’s land of origin with recipes aimed at enhancing the product’s characteristics – Fragrance, Surprise, Gold and Tradition – up to the installation, built with natural elements, within the astonishing Milanese rococo setting: every detail was designed to astonish and enchant. The result was a unique evening, that had a spill-over effect online and on traditional media.